The $8 Solution That Could Save Your Company Millions

The True Cost of a Data Breach

Let's talk about money. Not the exciting kind of money, like "we just closed a huge deal" money or "quarterly bonuses" money. I'm talking about the soul-crushing, board-meeting-from-hell, update-your-resume kind of money that evaporates when your company suffers a data breach.

According to IBM's 2024 Cost of a Data Breach Report, the average cost of a data breach hit $4.45 million. Read that again. Four point four five MILLION dollars.

That's not a typo. That's not including cryptocurrency ransoms. That's just the average cost of cleaning up the mess, notifying customers, dealing with regulators, patching systems, hiring forensics teams, and trying to repair your reputation.

For small to medium-sized businesses, a breach of that magnitude isn't just expensive—it's existential. Sixty percent of small businesses that experience a major breach close their doors within six months.

Now, what if I told you that for $8 per user per month, you could reduce your phishing susceptibility by over 90%?

The ROI Calculator Everyone Ignores

Most security conversations focus on cost, not value. "Security awareness training costs $X per year." "SIEM licensing costs $Y per user." "Compliance requires $Z in additional controls."

But let's flip that script and talk about return on investment instead of just cost.

The Basic ROI Formula

ROI = (Value of Prevented Breaches - Cost of Training) / Cost of Training × 100

For a company with 200 employees:

Annual Training Cost:

• 200 employees × $8/user/month × 12 months = $19,200

Average Breach Cost:

• $4.45 million (IBM Security, 2024)

Probability of Phishing-Related Breach:

• Without training: 74% of organizations experience successful phishing attacks annually
• With training: Organizations reduce successful phishing by 70%

Expected Value Calculation:

Without Training:

• Expected annual breach cost = $4.45M × 74% probability = $3,293,000

With Training:

• Expected annual breach cost = $4.45M × 22.2% probability = $987,900
• Annual savings = $3,293,000 - $987,900 = $2,305,100

That's not a typo either. Eleven thousand, nine hundred percent return on investment.

How AI Changes Everything

Traditional security awareness training was static, boring, and ineffective. Click through some slides, watch a video, answer a quiz, get your completion certificate. Nobody learned anything meaningful.

AI-powered phishing training fundamentally changes the game:

1. Realistic, Adaptive Threats

AI generates phishing emails that mirror actual attacks targeting your specific industry. Finance teams get realistic wire transfer fraud attempts. HR gets fake resume attachments with malware. Executives get business email compromise scenarios. The threats are personalized and realistic because AI learns from millions of real phishing campaigns.

2. Continuous Learning

Instead of once-a-year training, employees face regular simulated attacks throughout the year. Behavioral change doesn't happen from a single training session—it happens through repeated exposure and practice. AI ensures the training is continuous without requiring constant manual campaign creation.

3. Difficulty Scaling

The AI adapts to each employee's skill level. Successfully identify several easy phishing attempts? The next simulation will be harder. Struggling with certain attack types? You'll receive targeted training on those specific weaknesses. This personalization ensures everyone is challenged appropriately.

Real ROI Examples

Example 1: Healthcare Provider (340 employees)

• Annual Training Cost: $32,640
• Initial Click Rate: 37%
• Click Rate After 12 Months: 3%
• Estimated Breach Prevention Value: $4.2M
• ROI: 12,900%
• Additional Benefit: Passed HIPAA security audit with zero findings on security awareness

Example 2: Financial Services (180 employees)

• Annual Training Cost: $17,280
• Initial Click Rate: 42%
• Click Rate After 12 Months: 5%
• Real Phishing Attempts Detected by Employees: 14
• Estimated Value of Prevented Incidents: $2.8M
• ROI: 16,100%
• Additional Benefit: Reduced cyber insurance premiums by 18%

The Investment That Pays for Itself

Security spending is typically viewed as a necessary evil—a cost center that doesn't generate revenue. But phishing training flips that narrative entirely.

This isn't spending $19,200 to check a compliance box. This is investing $19,200 to protect $3.3 million in expected losses. That's not a cost—that's the best investment your company will make this year.

At $8 per user per month, ThinSky's AI-powered phishing training delivers:

• Over 10,000% ROI for most organizations
• 70% reduction in successful phishing attacks
• 90%+ improvement in employee threat detection
• Continuous, adaptive training that actually works
• Graduate-out program that reduces costs as you improve